noun: the planning, design and development of immersive web experiences, landing pages and e-commerce websites.
Designing an impressive and effective website takes planning, insight, creativity and technical ability. Regardless of your industry, idea or business, engaging your audience is critical, and there is no better medium than the web to achieve that purpose.
Our web design process is immersive and exacting. From start to finish, we undertake the planning, content mapping, layout design and user profiling. The result is a cohesive and elegant design that is responsive and focused on delivering the best experience possible for the purpose of the site. (Whether that purpose is education, shopping, entertainment, engagement or communication.)
We then transform these concepts into a living, breathing web experience through a combination of open source CMS platforms, HTML5 and full stack development techniques.
noun: the process of taking an idea or concept and turning it into a functional piece of art. The goal of graphic design is to communicate a message, meaning or action with visuals, colours, layout and imagery.
Design is at the epicentre of modern communications and marketing. Poor design leads to ineffective advertising and brand misconceptions, which translates into broken relationships and missed opportunities.
Our team of designers is diverse, yet cohesive. Our skills and areas of discipline cover a broad spectrum of mediums and design purposes. We understand design and we know how to make sure that your message will translate.
noun: the intersection of art, science and psychology. Developing a brand requires creating meaning around your values, your culture and your goals and then building a visual language and identity around these core elements.
A thoughtfully and meticulously road-mapped brand allows you to go to market with an identity that is instantly familiar, recognizable and effective. For existing brands, a brand refresh can strengthen your brand position or revitalize it for a new market strategy and new growth.
Our branding service is a comprehensive, time-intensive and involved process. Conducting a thorough brand audit, including interviews, questionnaires and market analysis, we define an organization’s positioning, values, vision and differentiating characteristics. We then use this information to develop an authentic brand narrative that reflects the character and values of the organization, while setting it apart from competitors.
noun: actions focused on go-to market strategies, ad campaign ideas, consultations and major planning for new initiatives.
Making major marketing decisions or plans requires insight, knowledge and the ability to balance short term, long term goals. Successful strategic marketing depends on a precise blend of objective thinking and panoramic perspectives that is often not found within normal organizational structures.
Our strategic marketing process is highly customized for each client.
ADVERTISING AND AWARENESS CAMPAIGNS
noun: the planning, conceptualizing and establishing of creative direction for new campaigns, ideas and product launches.
Campaign budgets represent a significant investments for any organization. Creative planning, stellar media plans and concept execution all play a role in delivering growth and impact – and an ROI that will make everyone happy.
Our advertising and awareness campaign services are a collaboration of design, strategy, media buying and strategic marketing thinking and planning.