In the web world, a good user experience means more than just eye-popping design, intuitive interaction and unique layouts. The goal is to deliver the right information in the right place and at the right time.
Although achieving that goal is both a science and an art form, there are several simple steps you can take to improve your website’s UX right away.
1. Optimize images before uploading
People navigating in a digital environment are almost always in a rush, and for every second a visitor waits for your site to load, their frustration grows. Images contribute to a good portion of that loading time, so before uploading any of them, make sure you optimize and compress them according to their purpose.
For example, if you’ll be using an image as a thumbnail, don’t make users download a full size image. Instead crop it properly and use a compressed format such as JPEG.
2. Place your calls to action strategically
Tests show that CTAs perform better when they are placed where users are looking for the information they need. This means that you can improve your website’s conversion rate by planning the content of each page around a goal, and then adding a CTA where the key information is located.
3. Simplify your navigation menus
Busy menus and too many labels can be both confusing and overwhelming for visitors. To facilitate the navigation, group pages using a dropdown menu, and add a few labels to your footer. Best practice is to have no more than 5 or 6 labels in your navigation bar, and no more than 4 pages in a dropdown menu. This way users can find the information more easily and you optimize the space in the navigation area.
4. Use search bars
Search bars can be very useful for first time visitors or for heavy-information sites. With that simple tool users can easily find what they are looking for. Make sure that the search bar (or icon) is placed in prominent areas of your site such as header, footer or side bars (if applicable).
5. Use content hierarchy
When adding new content to your website, use descriptive headings to create content hierarchy. This can be achieved by using H1, H2 , H3 tags to write headlines for an article or page. The bounce rate of a website can be reduced when the users follow a path when looking for relevant information and well planned headlines help with that.