A mid-tier law firm with multiple offices throughout Canada has each office focusing on a different area of specialization — a system that allows the firm to be highly regional while also representing clients and issues across borders.
Because of this organizational structure,
our client was facing the challenge of garnering brand awareness and growth, as well as struggling with aligning their brand messaging and marketing strategy across each market.
To help capture the firm’s brand more clearly and powerfully, we undertook an extensive brand discovery. We also designed both a firm-wide marketing strategy and a regional strategy tailored towards individual markets, which were looking to expand into new areas of opportunities for their client portfolios.
Our scalable marketing campaign rollout
included brand and service messaging and targeted buying opportunities to reach our client’s desired audience.